Kosala Hewamadduma

Founder & Managing Partner, Intent Advisory

Global Business Leader | Brand Strategist | Commercial Architect

Nearly three decades steering global, regional, and local enterprises across multinational corporations and private equity portfolios. Kosala connects brand equity straight to balance sheet strength, drawing on his personal stewardship of a half-billion-dollar (€500M+) P&L and a €1B+ global innovation pipeline.

He is an operator known for two distinct commercial capabilities: seeding challenger brands into undisputed category leaders in record time, and turning around complex, underperforming business units. During major private equity carve-outs, he worked alongside boards and executive committees to build standalone commercial architecture, brand platforms, and go-to-market engines from the ground up.

Commercial Track Record

A global brand builder who has created best-in-class brands, Kosala has delivered double-digit growth across more than 90 markets, having worked his way through investment banking, frontline sales, marketing, and general management.

  • Global Footprint: Lived and worked in Sri Lanka, India, Singapore, South Africa, Turkey, and the Netherlands. His operational background covers emerging markets across Asia, Africa, and the Middle East, alongside developed markets across Europe, North America, and Australasia, backed by over 10,000 hours of direct engagement with consumer and retail partners.
  • Capital & Portfolio Focus: Specializes in cutting product complexity to funnel operating capital into high-margin lines, market-making platforms, and accelerated brand scale.
  • Modern Execution: Integrates AI driven digital marketing and customer technology directly into commercial operations to sharpen customer focus and lift marketing efficiency.
  • Recognition: Twice awarded global CEO awards for exceptional enterprise contributions.

Leadership & Mentorship

Kosala has mentored and coached more than 100 business leaders across multiple continents, building diverse, high-performing teams rooted in personal accountability, commercial discipline, and speed. For over a decade, he has also helped shape future business talent as a lecturer for CIMA and CIM.

Governance & Credentials

  • Triple Fellowship:
    • FCMA: Fellow of the Chartered Institute of Management Accountants (UK)
    • CGMA: Chartered Global Management Accountant (UK)
    • FCIM: Fellow of the Chartered Institute of Marketing (UK)
  • Executive Education: INSEAD Executive Education and the CEO Programme at Singapore Management University (SMU)
  • Postgraduate Degrees: MSc in Digital Marketing Leadership (University of Aberdeen) and Commonwealth Executive MBA

Advisory & Community: Former Member, CIMA Western Europe Leadership Committee; Advisor on executive marketing curricula at UNISA; Toastmaster for over a decade. 

Kosala Hewamadduma

Explore My Services

Explore the services I offer to support leadership, strategy, and transformation, helping organizations adapt, grow, and create lasting impact in a rapidly changing environment.

What I Stand For

Purpose

Purpose is the lighthouse. It gives clear direction and keeps the business safe.

Leadership

Calm under fire. I cut through the noise, tell the truth, and back my people.

Diversity & Inclusivity

Different blood brings fresh ideas. Give people the room to speak and be brave.

How We Partner

We partner with founders, chief executives, and investment boards at critical inflection points, providing practical commercial frameworks to turn incremental gains into exponential scale.

Keynotes & Masterclasses

Provocative, operator-led sessions on exponential growth, brand marketing, finance for non-finance leaders, transformational leadership, and purpose-driven brand and business strategies that dismantle linear corporate habits.

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Brand & Digital Innovation

Experienced brand strategy consultant delivering clear brand positioning, brand building strategies, and practical AI driven digital marketing to turn consumer friction into high-margin categories and sustained EBITDA.

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Strategy & Commercial Architecture

Ruthless capital reallocation away from low-margin lines into proven growth engines, delivering battle-tested execution blueprints for private equity carve-outs, company turnarounds, and cross-border expansion.

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Executive Leadership & Mentorship

Executive coach & mentoring, leadership development, and practical emerging leaders’ programs that build transformational leadership, steady judgment under market pressure, and align boards behind non-negotiable priorities.

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A Personal Note

“In an exponential world, you cannot take linear steps. When the path gets dark, purpose is your lighthouse. Stay calm when things get scary, trust your gut, and listen to the different voices around you. Hold on to your courage. If you unlock the greatness in human hearts, they will unlock the future for everyone.”
— Kosala Hewamadduma

Begin with Intent.

High-conviction growth starts with a direct conversation. Connect directly with Kosala Hewamadduma to explore board advisory, commercial transformation, executive coaching, or keynote sessions.