Kosala Hewamadduma - Global Marketing Leader

Moving fromLinear Growth toExponential Growth.

A vision without execution is an expensive daydream. Linear habits protect yesterday. Intent unlocks exponential growth.

The Story Behind Intent Advisory

Every boardroom has a blind spot, and it usually hides behind safe numbers.

If you step outside your front door and take thirty linear paces, you reach the other side of the street. For generations, human intuition trusted that predictable line: ten paces to shelter, thirty paces to outrun danger.

Now consider what happens when you take thirty exponential steps, doubling your distance with every single stride. You do not reach the opposite pavement. You circle the entire world twenty-six times.

That vast gap between thirty paces across the road and twenty-six journeys around the earth is where proud businesses quietly surrender their future. Most teams remain trapped inside comfortable, incremental habits while the market around them moves with exponential speed.

Across nearly three decades in boardrooms spanning Europe, Asia, Africa, and the Americas, I saw why this happens. Finance directors and commercial leaders talk past each other. One guards the bottom line; the other chases attention. The business ends up funding plans that never move the cash register.

We founded Intent Advisory to close that divide. We unite rigorous financial governance with imaginative marketing strategy, giving leadership teams the conviction to break through linear baselines and capture exponential scale.

Areas of Expertise

Three decades of experience distilled into actionable expertise for leaders and organisations ready to grow.

Strategy & Commercial Architecture

Decisive where-to-play choices and capital reallocation away from low-margin lines straight into proven growth engines, private equity carve-outs, company turnarounds, and cross-border expansion.

Inquire
Why Position, Not Victory, Is the True Objective of Strategy
StrategyOct 2026
Why Position, Not Victory, Is the True Objective of Strategy

The objective of strategy is not to defeat competitors. It is to make their defeat irrelevant.

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Why Knowledge, Not Speed, Creates Strategic Control
StrategyOct 2026
Why Knowledge, Not Speed, Creates Strategic Control

Sun Tzu makes a clear distinction between reaction and strategy. Reaction is instinctive. Strategy is deliberate. When leaders do not know what to do, they react.

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Why Emotional Reactions Destroy Strategic Advantage
StrategyOct 2026
Why Emotional Reactions Destroy Strategic Advantage

Most strategic failures do not begin with bad analysis. They begin with leaders reacting emotionally before they have framed the situation.

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Why Strategy Fails When Leaders Confuse Insight with Understanding
StrategyOct 2026
Why Strategy Fails When Leaders Confuse Insight with Understanding

Most leaders don’t fail because they lack intelligence. They fail because they mistake exposure to strategy for mastery of it. Sun Tzu did not write The Art of War to teach beginners.

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The 12 Disciplines of the Chief Executive
LeadershipOct 2026
The 12 Disciplines of the Chief Executive

Based on thirty years of research and field work with over 500 chief executives by former Harvard Business School Dean Nitin Nohria.

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The Pragmatic AI Blueprint
Technology & AISep 2026
The Pragmatic AI Blueprint

AI strategy for executives should start with business value, not tools or vendor pitches. Learn how to avoid costly pilots without commercial return.

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Lewis Hamilton

Beyond the finish line

Seven-time Formula One World Champion Lewis Hamilton isn't just racing against competitors - he's racing against limits, expectations, and comfort zones.

Lewis Hamilton portrait

Journey & Milestones

Key moments that have shaped perspectives, leadership, and impact.

  1. 2008

    Marketing Manager, Unilever

    Colombo, Sri Lanka

  2. 2009 – 2011

    Global Project Leader & Marketing Manager SEA, Unilever

    Mumbai, India

  3. 2011 – 2013

    Global Marketing Manager (Innovation & White Spaces), Unilever

    Singapore

  4. 2013 – 2017

    Global Category Director (Africa), Unilever

    Durban, South Africa

  5. 2017 – 2018

    Country Marketing Director (Francophone Africa) & Board Member, Unilever

    Abidjan, Ivory Coast

  6. 2019 – 2024

    CMO (Asia, NAMET, Africa & ANZ) & Global Brand Head (Becel & BlueBand), Flora Food Group

    Amsterdam, Netherlands

  7. 2025 – Present

    Global Marketing Operations Director & Head of Global Digital Marketing Operations, Flora Food Group

    Amsterdam, Netherlands

  8. 2026

    Founding Intent Advisory

    Amsterdam, Netherlands

Begin with Intent

Breaking the linear baseline begins with a single direct conversation. Let’s evaluate your strategic choices, capital focus, and route to exponential scale.