The Story Behind Intent Advisory
Every boardroom has a blind spot, and it usually hides behind safe numbers.
If you step outside your front door and take thirty linear paces, you reach the other side of the street. For generations, human intuition trusted that predictable line: ten paces to shelter, thirty paces to outrun danger.
Now consider what happens when you take thirty exponential steps, doubling your distance with every single stride. You do not reach the opposite pavement. You circle the entire world twenty-six times.
That vast gap between thirty paces across the road and twenty-six journeys around the earth is where proud businesses quietly surrender their future. Most teams remain trapped inside comfortable, incremental habits while the market around them moves with exponential speed.
Across nearly three decades in boardrooms spanning Europe, Asia, Africa, and the Americas, I saw why this happens. Finance directors and commercial leaders talk past each other. One guards the bottom line; the other chases attention. The business ends up funding plans that never move the cash register.
We founded Intent Advisory to close that divide. We unite rigorous financial governance with imaginative marketing strategy, giving leadership teams the conviction to break through linear baselines and capture exponential scale.
Areas of Expertise
Three decades of experience distilled into actionable expertise for leaders and organisations ready to grow.
Leadership, Executive Coaching & Mentorship
Strategy & Commercial Architecture
Brand & Innovation Management
Book Reviews
Articles

Journey & Milestones
Key moments that have shaped perspectives, leadership, and impact.
- 2008
Marketing Manager, Unilever
Colombo, Sri Lanka
- 2009 – 2011
Global Project Leader & Marketing Manager SEA, Unilever
Mumbai, India
- 2011 – 2013
Global Marketing Manager (Innovation & White Spaces), Unilever
Singapore
- 2013 – 2017
Global Category Director (Africa), Unilever
Durban, South Africa
- 2017 – 2018
Country Marketing Director (Francophone Africa) & Board Member, Unilever
Abidjan, Ivory Coast
- 2019 – 2024
CMO (Asia, NAMET, Africa & ANZ) & Global Brand Head (Becel & BlueBand), Flora Food Group
Amsterdam, Netherlands
- 2025 – Present
Global Marketing Operations Director & Head of Global Digital Marketing Operations, Flora Food Group
Amsterdam, Netherlands
- 2026
Founding Intent Advisory
Amsterdam, Netherlands

