Articles

Learn how Sun Tzu’s Art of War teaches leaders to assess strengths, weaknesses, and competitive positioning to make smarter strategic decisions.

The objective of strategy is not to defeat competitors. It is to make their defeat irrelevant.

Sun Tzu makes a clear distinction between reaction and strategy. Reaction is instinctive. Strategy is deliberate. When leaders do not know what to do, they react.

Most strategic failures do not begin with bad analysis. They begin with leaders reacting emotionally before they have framed the situation.

Discover Sun Tzu's Art of War Lesson 1 and learn how strategic planning, situational awareness and disciplined decision-making create a competitive advantage in business.

Based on thirty years of research and field work with over 500 chief executives by former Harvard Business School Dean Nitin Nohria.